wise me up To Cold Calling aims to help sales people identify what makes cold calling such a challenge and overcome the fears of making such calls. Shea Heer shares over 20 years of experience in receiving, making and coaching people through those first prospecting stages in the sales process.
This book is an easily accessible guide which will appeal to anyone interested in learning how to improve their cold calling success rate. Its unique style and structure takes readers on a journey through the process and along the way the reader is given thought-provoking advice on how to own cold calling success.
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